Thursday,
November 14th, 2002
Pierre Hotel, New York City
DEBORAH
L. NATANSOHN
Senior Vice President, Sales and Marketing
Deborah
L. Natansohn, senior vice president of sales and marketing, joined Cunard
Line in November 2000 and was charged with spearheading the rebranding of
the line. In this role, she is responsible for the creation, development and
execution of all marketing and sales policies and programs throughout the
Americas.
A well-known
industry veteran, Natansohn brings to Cunard a wealth of experience and knowledge
in marketing cruises and land tours, as well as outstanding executive management
skills. Previously she was president of destination specialist Orient Lines,
a position she had held since 1998. When appointed, she was the only female
president of a premium cruise line.
Natansohn
began her career as a journalist and 20 years ago entered the travel field
as an editor with Travel Trade magazine. Her background includes a five-year
stint in London as director of marketing for Travellers International, which
operated the TWA Getaway, SAS Viking Vacations and Cunard Europe tour programs
in Europe; and three years as director of marketing for the tour company Arthur
Frommer International. She also served as vice president of marketing for
Ocean Cruise Lines and Pearl Cruises, and as senior vice president at Orient
Lines from 1992 until her appointment as the line's president in 1998. In
addition, Natansohn has chaired the marketing committee for the industry organization
Cruise Lines International Association (CLIA).
A native
New Yorker, Natansohn earned her bachelor's in English Literature and Journalism
from the State University of New York, Albany.
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Cunard
Line has operated the most famous ocean liners in the world since 1840. The
Cunard fleet has a classic British heritage and includes Queen Elizabeth 2
and Caronia. In December 2003, the line welcomes Queen Mary 2, the largest
liner in the world, and in 2005 an as yet-unnamed newbuild.
Cunard
is a member of the exclusive World's Leading Cruise Lines alliance, which
also includes Carnival Cruise Lines, Costa Cruises, Holland America Line,
Seabourn Cruise Line and Windstar Cruises. Together, these member lines share
a commitment to quality and value, offering cruise vacations that appeal to
the widest range
of lifestyles and budgets, and that sail to some of the world's most exciting
destinations.
