Luis Picas Asmarats Senior Director of Investments Hotel Investment Partners (HIP) Luis Picas Asmarats is Senior Director of Investment at Hotel Investment Partners (HIP). Luis joined HIP in 2018 and has been leading the investments in Greece and Italy. He has more than 16 years of experience in Investment Banking and has developed his professional career in São Paulo, London, Madrid, Barcelona and Mexico City. Prior to HIP he was an Executive Director at BBVA Corporate & Investment Banking, specializing in the Hospitality and Real Estate sectors, and leading M&A, Lending and Capital Markets deals in Spain and Mexico. During the period 2008 -2010, Luis worked at Banco Santander. Luis was responsible for investing equity and subordinated debt in Renewable Energy Projects in Spain, USA, Brazil and Mexico and he also was the manager of an emission rights fund. Luis holds a degree in Industrial Engineering from UPC and an MBA from IESE Business School and The Fuqua School of Business at DUKE.