Friederike Hesse Co-Founder & Managing Director zero44 GmbH Friederike Hesse (born 1976) is Co-Founder and Managing Director of zero44 GmbH, founded in January 2022. Previously, Hesse was COO at Homeday, where she was responsible for building up the sales organisation and digital customer service processes, and was thus able to gain extensive experience in the digitalisation of a previously rather traditional industry. Prior to this, she was, among other things, Managing Director at the Dussmann Group. She acquired knowledge in the area of legal regulation and related political processes during several years as an advisor at the German Federal Ministry of Labour and Social Affairs. Friederike Hesse studied economics at the University of St. Gallen (Switzerland) and also holds a Master of Public Business Administration from Harvard University (USA).