Panos Kouanis 
Founding Partner and CEO
GravityBreath Pictures, Greece

Panos Kouanis is a visionary leader with a distinguished career in the entertainment industry. With a strong academic foundation and professional expertise, Panos is renowned for his innovative leadership and his instrumental role in shaping Greece’s Film and Television industry.
In 2017, Panos founded EKOME (National Centre of Audiovisual Media and Communication), where he successfully designed and implemented groundbreaking national film incentives. His visionary approach introduced the widely recognized 40% Cash Rebate for eligible expenses incurred in Greece, as well as 30% Tax Relief for audiovisual works produced in the country. These incentives not only positioned Greece as a sought-after film destination but also made it one of the most competitive in the World.
Under his guidance, EKOME supported over 450 audiovisual projects, including films, TV series, and video games. Major studios were drawn to Greece, resulting in an impressive 850 million euros in direct investment, with over 150 million euros returned to productions through the Cash Rebate program. Panos's unwavering commitment and innovative incentives played a pivotal role in establishing Greece as an attractive global film brand.
Panos Kouanis combines academic excellence with a profound understanding of the audiovisual industry. Holding a strong academic background in economics, marketing, and audiovisual production, he leveraged his expertise to refine Greece’s film incentives and drive industry growth. He has held pivotal roles in both the private and public sectors, gaining international experience in the US, UK and Greece.
In August 2023, Panos completed his seven-year mandate at EKOME and founded a production company with a global vision, GravityBreath Pictures, seeking to unite stakeholders investing in Greek audiovisual productions, thereby further stimulating the industry's development.
Panos Kouanis' determination to create a lasting impact has solidified his role as a pioneering force in the film business.