William Rhind is Managing Director and Head of Institutional Investment for the World Gold Council in the US & Europe. In this role, Will leads gold investment activities focused on institutional investors. He is also responsible for developing educational campaigns to build greater understanding of the role of gold in portfolio construction for pension funds, endowments and asset managers.

Prior to joining the World Gold Council, Will was a Managing Director and head of the US business of ETF Securities, a commodity focused ETF provider. Will started the US operations of ETF Securities in 2009 and helped grow the business from $0 to approx $3.5bn of ETF AUM in 4 years. Will was previously a Principal at iShares ETF business for 5 years based in the UK distributing ETFs to UK & Irish investors. Prior to iShares, Will was an investment banking analyst with Nomura International in London.

Will earned his BA from the University of Bath, UK.